5VC002 - Branding In Context

Research, development folder work for my Branding in Context module.

Ubuntu Brand Guidelines

Another brand palette here I've found during my research. Here you can see that it's very straight forward and easy for anybody to be able to follow. Especially designers. I like the minimal, clear feel and look to this brand palette :-)

http://design.canonical.com/brand/5.%20Ubuntu%20colour%20palettes%20and%20colour%20landscape.pdf

Branding Guidelines

Not sure if you can see the link, but I found the branding guidelines for the Coventry Univeristy. It's very detailed, taking some pointers from this is definitely the way to go!

http://webcache.googleusercontent.com/search?q=cache:48_MS_C49uMJ:wwwm.coventry.ac.uk/SiteCollectionDocuments/5508-09_CU_Guidelines_2009.pdf+brand+palette&cd=4&hl=en&ct=clnk&gl=uk

VIRAL RESEARCH! KONY 2012

The most watched, and talked about viral movie of the year so far in my personal opinion has to be this....

This is definitely a successful campaign in creating a 'buzz'. Over 60 million views and counting on YouTube! Possibly more on Vimeo and the other video hosting sites!

Great bit of research for a successful viral movie.

Stop Motion Interactivity

Another stop motion research video. Here I think that the interactivity is definitely something that I want to try. Depending how hard this is will determine whether I go ahead with it or not!

NHS Brand Palette

After doing a little looking around for some example brand palette's I came across the well know NHS brand palette! Take a look :-)

http://www.nhsidentity.nhs.uk/page/11951/tools-and-resources/nhs-brand-basics/nhs-colours/nhs-colours

Spam Stop Motion

Another video that I feel is definitely relevant towards my final movie. The plan view on some of these videos are definitely the look i'm going to be recording for my viral along with similar music.

Viral Research

Another stop motion viral video. Very similar to the look I want with my viral movie.

VW Stop Motion

You might have already seen this, but it's a stop motion published by Volkswagon to promote their new Electric Cars (I think). The ad is in German but you can still appreciate the design qualities.

http://www.youtube.com/watch?v=LkJdSJACksY

Viral Video - More Research!

A few inspiring and personal favorite viral videos that I have come across. Focusing on viral ad campaigns.

http://www.youtube.com/watch?feature=player_embedded&v=R55e-uHQna0 - VW ad campaign, promoting new features for an upcoming model of their brand.

http://www.youtube.com/user/Blendtec/videos?sort=dd&view=u&page=2 - Blend Tec is still existent on YouTube, and has been for a few years now. They promote their Blenders by blending mainly gadgets and electronics and items suggested by viewers. They way the blender will blend anything from an iPad to SLR camera's shows the quality of their products.

http://www.youtube.com/watch?v=-nYhixp7bXI - The Berocca advert is the most recent Viral Ad, something really out of the ordinary but it works with the flow and editing of the video along with the music! Very catchy!

Final Poster Design

Here is my final poster. You can see some of the supporting text has pixelated. This is because I have down scaled the size for a web preview but in the final A1 size it's readable.

Poster Development Work

Some visual and evidence of synthesis within my research and development process for my poster project to promote the Graphic Communication course at the University. I have developed the tagline - Express, Engage, Evolve but figured this has a few issues which I need to address before I decide on a final tagline. I will need to somehow link this into the University, or show on the poster through imagery that this can be achieved through Wolverhampton University!

Campaign Devlopment

After some thorough research and brainstorming. I have finally figured out what I am going to do for my theme with regards to the name and strap-line. I can now push on with my visual identity in developing my palette and and start introducing this into my development work for Graphic Principles/Strategies!

Viral Research

Viral microsite site I came across for the 'Watchmen' movie. Very interesting realistic layout. Exciting navigation, very inspirational! You all should take a look!


http://www.thenewfrontiersman.net/

Campaign Description – Promoting the reading of newspapers.

The basis that I am going to base my Graphic Strategies & Principles is encouraging the general public to gain readership of newspapers nationally. I will hopefully build a successful visual identity palette that will respond to distinct demographics or of a wide range of ages. This could be split into different working class or ethnicity? I think in general I would like to focus on promoting and encouraging people to read more newspapers, not specifically focusing on a certain demographic although I will explore this is research and statistics. I think the approach that I am going to need to explore will be based around ensuring the public that there is ‘something for everyone’ and also the possibility of exclusivity in reading newspapers. As then they would be getting news that they wouldn’t necessarily get anywhere else.

I think because my visual identity is going to be aimed at all ages and backgrounds I will need to create a palette that is not only relevant and understanding but very clear and comfortable to read and view. Some of the ideas I have began to look in to are based around the tradition of reading a newspaper. The whole tradition reading a newspaper that you are holding, finding yourself reading articles that you believed you would never be interested in but being presented by them, you are suddenly held on by their appealing titles and almost forced to finish the article could be used to my advantage here and brought to life through design in some way to promote something that you are not going to get from simple reading on your mobile phone or portable tablet.

Newspapers are simple. They are cheap, disposable, and easy to replace. You can carry them around with you anywhere and don’t require and wires, and a wireless Internet connection! You have a wide range of selection of daily and weekly newspapers that don’t cost a fortune to buy. Prices can range from being absolutely free to only one or two pounds. Also, you don’t have to renew every 30 days as you would with a phone contract, Internet connection etc.

Another possible area I could focus on could be promoting the reading of local and regional newspapers. I could be trying to encourage the local people to read their newspapers. Not only to get general news, as opposite to the national news but also promote the aspect of helping your local business? I think that some people feel very committed to buying their local newspapers and could promote this point to the people who don’t but their local newspaper and rely on regional and local news to the daily regional news on TV or the Internet.

In conclusion, I think that I will definitely be more drawn towards the exclusivity for readers. Promoting that you will find newspapers are not only a reliable but interesting source for facts and information you would never generally study and be fascinated by.

New 'More 4' Logo Design

Not sure if any of you have noticed the new 'More 4' logo that Channel 4 have launched. It's a little off topic but I think it looks a lot more interesting and contemporary to the previous one! What you do think?

View the full article here - http://www.channel4.com/info/press/news/more4-is-evolving

Poster Designers - Research

After starting my research and doing a few pages I found this book to be the most helpful! Along with the Phillip Meggs - History of Graphic Design book. Most of the other books in the library are useful, but these two are definitely ones you NEED to utilise and analyse for your research. There are a few copies left in the library of each so go and grab one while you can!

Mailer!

Mailer final design.